Meet the Villa Founders
The Villa was passionately co-founded by business lawyer Katarina Strandberg and Commercial Film Producer/Consultant Leila Falkenberg. Two professionals with a true passion for Business, Creativity and authentic Brand Communication. The Swedish Way, to make the gap beetween client and creatives dissapear.
Chief Creative Officer
Chief Executive Officer
Who is Leila?
Leila, often called a Connector through out her different professional positions, decided to make use of exactly this talent and passion. Co-founding The Swedish Villa, matchmaking Communication Creatives directly with the heart of the Brands and Businesses.
At the early age of 15, she got her first job at a professional race stable – also racing horses herself. A multi-talented and very creative leader – always ahead of her game.
- Selection of experience:
Advising Production Consultant (commercial film and content)
within MCA; in the business to help advertisers around the world maximize the efficiency of their communication investments. For clients as Mondelez, IKEA and Carlsberg.
Client Brand Producer/Consultant/Advisor
Direct to client.
Freelance Producer (commercial film/content)
at prominent Production houses as Thelma & Louise and B-reel.
Agency Producer (commercial film/content)
for creative advertising agencies as McCann and Demner Merlicek Bergman.
AFP Director (Advertiser Funded Programs)
Client Advisor, Account Mgr Content and Film production at Media Agency OMD.
Shared Moments, Conecting people, Plant-based food, Travel and Meditation.
In The Swedish Villa
Leila is your Matchmaker. She will connect you with the best suited Expert, or set up your own tailor made creative production team. She is heading our team of Advisors and Creatives who searches the market for new talented members to join our family. Leila is also one of our The Swedish Villa Film Experts, available as Advisor/Producer/Production procurement regards commercial film and content.
Who is Katarina?
Katarina is often called Super Girl and Legal Ninja. She has tons of positive energy and a love for both the entrepreneur and the investors making a company grow.
- Selection of experience:
Business Lawyer with main focus on governance, operational aspects, investments and commercial agreements and ventures. Worked at Mannheimer Swartling, and was later responsible for the Financial Services Regulatory team at PwC Sweden.
Super Talent in Finance 2018 listed by Veckans Affärer.
Board professional including on the board of Social Entrepreneurship-forum, focusing on social entrepreneurs across the world. Including on advisory boards for start-ups.
Studied Psychology (within organizations, attitude and behavior, athletes).
Expert in legislative work Swedish representative in Invest Europe (EU level) and previous Head of Legal for Swedish Private Equity and Venture Capital Association.
International workshops and lectures within governance, company structure and operations, business development and sustainability. Main speaker at Almedalen and Faculty of Law at University of Stockholm.
A Thai Fighter and Marathon runner.