Scriptwriting, Conceptual Branding, Formats & Online/TV Branded Series, Brand Storytelling, Copywriting


FMCG, Food, Hospitality, Travel,

The master of Swedish humor, as the success Storytelling for Norrlands Guld Beers, Loka Mineral Waters & ICA

Top-notch experienced Creative Director, Copywriter and Skilled Conceptual Branding Expert with a well-demonstrated history within the communication and advertising industry. Creative ideation and storytelling for brands as ICA, Norrlands Guld Beer, Loka, WESC and H&M.


Would you like to know more about Villa Creative Peter or discuss your brand challenges with him? Email our connector.

Swedish Moderaterna EU campaign for Tomas Tobé

First time in Swedish history for a political party to use humour in its Election Communication. Peter Fjäll together with the Villa’s Roy Rossovich, Monir Eriksson and Nike Lindblom created a series of 8 x 15s situation comedy spots visualizing real life. For the EU Campaign by Modraterna. Very nicely commented by the fab political journalist Marcus Oscarsson!

  • Agency Supporting Act
  • Strategy Supporting Act’s Fredrik Wrahme
  • Script & Creative Lead Peter Fjäll
  • Produced by The Swedish Villa
Peter Fjälls unique story of success campaigns

ICA – creator of the long running Advertising Storytelling featuring ICA-Stig. Developing new concepts, ideas and stuff since 2001.
Norrlands Guld – making it the largest beer brand in Sweden today. Also worked with Tuborg, Carlsbergs and Falcon.
Orkla, Risifrutti – Featuring the one and only Peter Forsberg.
 Cars – making the first car commercials using humor as a concept in Sweden.
H&M – making Rocky Jeans cool woldwide. Really cool.
WESC streetwear – involved in the building of the brand from day one.
Telia Telecom – making the first swedish advertising sitcom.
Röda Korset (Red Cross), Non Profit – creating new ways to raise money.

Toursim Authority of Thailand

This lovely client recognized Peter Fjälls longtime passion for exploring the culture and community of Thailand outside of the beaten tourist track. Therefore he’s of course our Creative Lead for Tourism Authority of Thailand Scandinavia. After inspiration trips through Bankok now following up with new moves forward first up was a SoMe & Online Media Campaign running in Sweden and Finland executed together with Villa expert Feffe Kaufmann

  • Creative Affiars The Swedish Villa
  • Strategy The Swedish Villa
  • Creative Lead Peter Fjäll
  • Digital Strategy Feffe Kaufmann

“The brain behind ICA Stig! Peters knowhow on creating - one of a kind - storytelling for brands that consumers really embrace is truly unique"